In policy blog, obesity and diet of the "ideas" news of the time expert Kelly Brownell makes the case of a soda tax: quite simply, it's good for the size of the country and its profitability.
Drink sugar-sweet (BSR), including sodas and sports, the drinks are the "single greatest source of sugar added in the American diet and research linking SSB intake with obesity and diabetes is higher than for any other category of food or drink." The average American consumes of SSBs 50 gallons per year, "writes Brownell."
A tax of penny-per-ounce on any beverage with added sugar could not only reduce obesity and related health care costs, but also could generate up to 150 billion of revenue in 10 years.
So, what is the problem? The soda industry. Brownell, said that Soda Big dirty plays, in the same way as Big Tobacco has half a century ago when it passed under fire to affect the health of Americans. Nearly 20 cities and States are considering now soda taxes and a long list of international health organizations have called for the reduced consumption of soda, but the beverage industry, dominated by Coca-Cola and PepsiCo and represented by the American Beverage Association, has been fighting this initiative of public health with a few familiar tactics. Brownell writes:
The beverage industry argues that these taxes are "discriminatory" to single out a category of foods, that taxes would not work, and that Government should not tell people what to eat. The tobacco industry said taxes would not work (they did work - extremely well) and that Government should stay out of choice of the people smoking.
Similar to tobacco companies, the soda industry has created a group of front, Americans against food Taxes, to run campaigns intensified (a Super Bowl ad, for example). The name of the Group implies a patriotic movement, grass roots, not highly funded entity initiated and organized by the industry. The tobacco industry has paid scientists who conducted disputing the links between smoking and lung cancer research, the addictive nature of nicotine and the dangers of second-hand smoke. The soda industry scientific funds that reliably produce research showing no connection between the consumption of SSB and health. The tobacco industry has purchased favor of community and national organizations by giving large donations. In an ironic twist, Coca-Cola and PepsiCo are sponsors of the American Dietetic Association.
There are countless reasons for cutting drinks sweetened your food. In the case where you need another, take account of the new study published online Monday by the journal of injury prevention, which found that teens who drank five cans of soda sweetened by week were much more likely to have been violent with peers, siblings and romantic and partners more likely to have carried a weapon. The researchers found that younger soda bu, more aggressive that they tended to be, and that the association between the bicarbonate of soda to drinking and violence was similar to that between the tobacco or alcohol, and violence in magnitude.
It is not clear if soda caused assault or aggressive kids tended to drink more soda, but whatever it is, reducing the intake of Sweet teens, high-calorie, drinks caffeinated may not be a bad thing.
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